Nirjhari is a collective of talented women artisans hailing from the villages of Jaipur, Rajasthan. Established on March 5, 2021, we are a women-led producer company dedicated to empowering rural women through sustainable business practices. Our brand specializes in crafting high-quality textiles, home decor, and paper products, each meticulously handcrafted to blend beauty and functionality.
Nirjhari is powered by AU Small Finance Bank and AU Foundation and implemented by PURE India Trust. Together, we strive to create opportunities for women to unlock their potential and take control of their lives, turning aspirations into reality.
Mission Statement
To empower women in rural India by fostering entrepreneurship and providing them with tools, training, and opportunities to become financially independent, respected change leaders in their communities. Through sustainable and collaborative business practices, we aim to celebrate and showcase the talent of women artisans while building a brand synonymous with quality and purpose.
Objectives
- Enable rural women to achieve financial independence and self-reliance.
- Encourage a culture of saving and financial literacy among women.
- Support women to emerge as local change leaders and role models.